Unlike other hair products, Aquage infuses eight types of organic seaweeds and algae from coastal waters around the world into the ingredients to provide hair with the nutrients it needs. Aquage hair products also contain botanicals such as Irish moss, ormagels, wakame, ascophyllum, and dulse to provide hair with vitamins. The healing algaeplex botanicals moisturize hair and build more body, especially when using a professional hair dryer.
Aquage aims to use the healing power of the ocean to nourish and restore hair. The solutions are all formulated in shades of blue and radiates a fresh, clean, sea-like aroma. In addition, some of the haircare products are also sulfate free.